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ArchNewsNow Exclusive: A Changing of the Guard at Architecture Magazine
An industry stalwart is shifting direction - to what, no one will say exactly, but we hope another industry voice is not silenced. by ArchNewsNow March 26, 2002 Last
week, e-mails were buzzing and rumors were flying that Architecture magazine
was either closing or morphing into something else. Editor-in-Chief
Reed Kroloff set the record straight yesterday in an exclusive interview with
ArchNewsNow. The publication will remain an architectural magazine, but he is resigning
effective May 31st. According to Kroloff, management has not
indicated the specific change in focus the publication will take, but “it will
be different than what we do now, so I have decided to move on.” The search for
a new editor is currently underway. “The
parting has been amicable, which is why I’m staying until May to help with the
transition,” said Kroloff. “I’ve had a great seven years with Architecture –
especially the last four-and-a-half years as editor-in-chief. We’ve
accomplished a lot in redefining what a professional magazine can be,
specifically working to connect architecture to its broader cultural context.
We’ve had wonderful successes, and won more awards in four years than any other
industry publication. None of it could have happened without our exceptional
staff – truly remarkable people.” He
also expressed his gratitude to all the architects and designers “who have
supported this magazine and helped make it the strong, independent voice of
this industry.” Kroloff
is enthusiastic about his own future. In the short run, he’s taking his first
vacation in four years. He has already lined up consulting and management
projects that will keep him busy well into next year. “These will allow me to
stay actively engaged in the critical dialogue about the future of the
architectural profession,” he said. Word has it that the magazine will undergo a redesign, and re-launch this fall. It hasn’t been an easy time for many publishers. Architecture’s sister publication, Interiors magazine, was laid to rest last year after more than 100 years of publication. Hopefully, Architecture will remain a meaningful voice in a profession that, unfortunately, seems to find it difficult to support a broad range of architectural media. |
© 2002 ArchNewsNow.com